"Prejuvenation: The New Global Trend in Anti-Aging"

In the early 2000s, a new anti-aging therapy fad known as prejuvenation gained popularity, especially among Generation Z (Gen Z). This aging-prevention fad has been spurred by fast advances in skincare and aesthetics, as well as the advent of social media as a key source of knowledge.

For skincare and ageing advice, Gen Z, the first digital generation, mainly depends on social media and the internet. This has resulted in an active sharing and dissemination of knowledge about cosmetic dermatology among this generation, making prejuvenation a trendy issue across all media channels.

The considerable technical improvements in cosmetic dermatology are one of the driving forces behind the emergence of prejuvenation. These breakthroughs have made a wide range of noninvasive treatment modalities accessible, enabling aesthetic physicians to personalise therapies to each patient's specific requirements, concerns, and expectations.

The first consultation is critical in offering a customised treatment experience. A good consultation includes a thorough discussion of potential therapies and a decision on the optimum combination for the patient. Instead of just adding or mixing therapies, doctors must seek synergy among them, resulting in a harmonic combination that gives natural and personalised effects.

The COVID-19 epidemic heightened the effect of social media on beauty standards, as videoconferencing became an everyday occurrence. Constantly seeing their own picture on screens enhanced their unhappiness with their looks, causing them to become more interested in beauty treatments and aesthetic procedures.

Skin influencers such as YouTubers, TikTokers, Instagrammers, and other social media celebrities shaped the "Zoom boom" phenomena, leading to the spike in demand in prejuvenation.

The most striking change in cosmetic dermatology over the last two decades has been the transition from millennial corrective and reversal therapies to Gen Z preventative approaches. Various approaches and treatments are popular among Gen Z people who want to keep their young look. Noninvasive cosmetic procedures such as dermal fillers, laser skin rejuvenation, microdermabrasion, chemical peels, skincare routines to maintain a youthful glow, healthy lifestyle choices, and social media beauty trends such as viral skincare routines, face masks, and innovative beauty gadgets are examples of common protocols or approaches.

While prejuvenation has various advantages, it is critical to inform patients that it may reduce but not halt the ageing process, only postponing the need for more intrusive procedures. It is critical to manage patient expectations via informed consent, stressing that individual results may vary and may not necessarily match the outcomes presented on social media.

Finally, an examination of Gen Z views on ageing indicates a fundamental departure from earlier generations, characterised by a desire for extended youth and a rejection of traditional ideas of getting older. Understanding these attitudes and reasons contributes to the idea that Gen Z's quest of prejuvenation indicates a larger cultural trend towards valuing young look and the problems it brings to social norms around ageing. As a result, it emphasises the need of more study and ethical concerns addressing the long-term repercussions of these changes.

References:

Samuel, C., Cornman, H., Kambala, A., Kwatra, S. G. (2023). A Review on the Safety of Using JAK Inhibitors in Dermatology: Clinical and Laboratory Monitoring. Dermatology and Therapy, 13(3), 729–749. https://doi.org/10.1007/s13555-023-00892-5